XII AAEP News February 2018


INDUSTRY Proceedings paper sheds additional light on client preferences


During the Nov. 20 Business of Practice session at the AAEP’s 63rd Annual Convention in San Antonio, Texas, Dr. David Ramey presented results of a horse owner survey that identifies areas of consideration for equine veterinarians and reinforces some findings from other surveys.


Survey respondents were primarily employed females, age 40 to 60, with one or more pleasure or performance horse competing in various disci- plines. Among the findings in “Insights from an On-Line Survey of 8069 Horse Owners Regarding Equine Veterinary Care”:


  practice equine dental care might consider adding this expertise to their practice, given that 77.19% of respondents saw their veterinarians for equine dental work.


  interested that their horse be treated with kindness, as opposed to kindness shown by the veterinarian to themselves.


  of treatment, as well as treatment options, prior to treatment being performed on their horses.


 - municate fairly well, but com- munication is important to most horse owners.


  educated about their horses by their veterinarians.


 A majority of clients want the vet- erinarian to do what they think is best, even if they think they know what is best for their horses.


  (43.6%) feel that they know what is best for their horse, and want their veterinarian to act accordingly.


  horse seems to be far more important than the value for treatment received.


  family, barn owners and trainers are a far more important source of business than is advertising or Internet presence.


To read the entire paper, turn to page 300 of the 2017 Convention Proceedings book, which is also accessible online at


aaep.org/convention-proceedings.


UHC expands Operation Gelding to include microchipping


Organizations hosting Operation Gelding clinics in 2018 can apply for microchips to be inserted at the time gelding services are performed.


The Unwanted Horse Coalition has partnered with MicrochipID Equine to provide the microchips for its new “Operation Chip” service. Each chip comes with a chip syringe and prepaid registration card, and the veterinarian performing the gelding procedure is responsible for inserting the chip. The UHC covers the cost to register each implanted chip and offers each participating 501(c)(3) rescue organization the opportunity to apply for a deeply discounted microchip scanner.


The UHC hopes to expand the program by enabling rescue organi- zations to apply only for chips to be inserted in horses under their care, which would further facilitate tracking of horses as they transition through life and help reunite horse and owner in the event of a natural disaster.


For additional information and how to apply, visit unwantedhorsecoalition.org/operation-chip.


The Jockey Club


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