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EQUINE VETERINARY EDUCATION / AE / JANUARY 2017


IX


Help equine rescue and retirement facilities apply for free vaccines Feb. 1 deadline to submit UHVRC application for 2017


AAEP members affiliated with 501(c) (3) equine rescue and rehabilitation facilities in the United States should


coordinate with those facilities now to complete the application for complimentary vaccinations from the Unwanted Horse Veterinary Relief Campaign (UHVRC) by the Feb. 1 deadline.


The UHVRC is a joint effort of the AAEP and Merck Animal Health that has provided more than 21,000 doses of core vaccines since its inception in 2009. Donated vaccines protect horses from Eastern and Western Encephalomyelitis, Equine Influenza, Equine Rhinopneumonitis (EHV-1 and EHV-4), Tetanus, Rabies and West Nile Virus.


Equine facilities must coordinate an application for the UHVRC with an AAEP-member veterinarian and must adhere to the AAEP’s Care Guidelines for Equine Rescue and Retirement Facilities. Visit www.uhvrc.org to download an application, view the guidelines or learn more about the program.


Touch Point: Clients expect you to be knowledgeable about newest treatments


The AAEP’s market research with more than 6,100 horse owners and trainers revealed that veterinarians have the biggest opportunity to increase owner satisfaction by staying current on the latest developments and treatments in equine medicine.


52% of survey respondents ranked this attribute as being “extremely important” in affecting their satisfaction with their current veterinarian, yet only 35% stated that their veterinarian could be described as up to date. This is a key area of underperformance for many equine veterinarians.


Horse owners and trainers often research the latest treatment options and want to talk about them with their veterinarian. Everyone has encountered the question from


a client—“Hey Doc, did you read about the new treatment option for Disease X?”—and not been able to answer because you are unfamiliar with the information.


To help veterinarians improve their satisfaction ratings in this area, the Touch program is making it easier for you to read what your clients are reading about horse health. Each month, AAEP members receive via email the TouchPoints eNewsletter, which provides links to the most relevant equine health news from the last 30 days. With this information already compiled and delivered directly to your inbox, learning about trends and treatments has never been more convenient.


The Touch program is provided exclusively to AAEP members. All Touch research and tools are available at touch.aaep.org.


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