VIII
EQUINE VETERINARY EDUCATION / AE / MAY 2015
Leave a legacy within the AAEP’s new headquarters
With the opening of its new headquarters at the Kentucky Horse Park in February, the AAEP positioned itself to meet the changing and growing demands of the veterinary profession and equine industry at large.
In response to members and others expressing interest during the past year in helping with the building process and providing a legacy for themselves, colleagues, mentors and others, the AAEP has unveiled a pair of naming opportunities for prospective donors.
The Headquarters Fund will permanently recognize donors or their designees within the lobby area by means of a $1,000 minimum gift. The President’s Room Fund will permanently recognize donors or their designees inside or near the entrance to the main floor conference room (the President’s Room) by means of a $5,000 minimum gift. All gifts are payable over three years and are tax deductible where allowed by law.
All gifts raised will help offset remaining construction and financing costs. Complete details about these naming opportunities are available at
http://tinyurl.com/n8lhkps.
Touch Point: The qualities that separate great veterinarians from good ones
AAEP’s market research with owners and trainers revealed they are currently very satisfied with their veterinarians. However, more than half of owners said they had fired a veterinarian at some point. While satisfaction with equine veterinary care is currently high, it may take an owner a few attempts before they find a veterinarian they like for the long term.
Looking at the differences between owners who are satisfied versus dissatisfied with their veterinarians reveals the key factors that distinguish great veterinarians from good ones. Attributes like “veterinarian values my opinion”; “demonstrates compassion for my horse”; and “veterinarian is good at explaining diagnoses and treatment options” received very favorable rankings from
owners who were satisfied with their current veterinarian. Owners who were dissatisfied gave very low satisfaction rankings in these and other key attribute areas.
Excellent communication skills and empathy for the client and the horse can truly set veterinarians apart. To learn more about these research findings and access tools and resources that can help you strengthen your relationships with clients, visit
touch.aaep.org. You will log in to the site using the same username and password as
aaep.org.
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