IV
EQUINE VETERINARY EDUCATION / AE / OCTOBER 2014
Delegate Corner: AVMA revises dentistry policy, elects AAEP members By Cynthia MacKenzie, DVM
At the July meeting of the AVMA House of Delegates in Denver, Colo., Dr. Stuart Brown and I represented the AAEP as a number of resolutions were
considered and elections held.
Dr. Cynthia MacKenzie
Of particular interest to equine practitioners was passage of a revised Policy on Veterinary Dentistry, which was amended for clarity and to include language that
addresses equine dentistry. The revised policy, with changes marked, can be viewed at
http://tinyurl.com/ohhjzn4.
Annual elections resulted in several AAEP members elected to key leadership positions within the AVMA, joining other AAEP colleagues already serving in similar capacities. These individuals help sustain the strong bond between our two organizations and ensure that the voice of the equine practitioner is heard on many levels.
Dr. Rebecca Stinson-Dixon from Reidsville, N.C., was elected AVMA vice president, a position that is integral to student relations and will find her traveling to all accredited veterinary schools during her two-year term. She joins an AVMA board that also includes AAEP members Dr. Barbara Schmidt from Union, Ky., who
serves as AVMA treasurer; and Dr. John Howe from Grand Rapids, Minn., who serves as District VII repre- sentative. Outgoing Executive Board Chair Dr. Thomas Meyer, an AAEP member from Vancouver, Wash., is running for AVMA president-elect.
Several other AAEP members were elected to AVMA council positions: Dr. Eric Peterson from Lexington, Ky., was elected to the Council on Biologics and Therapeutic Agents representing private clinical practice, predomi- nantly equine; Dr. Adam Eichelberger from Columbia, S.C., was elected to the Council on Public Health and Regulatory Medicine representing public health agencies; and Dr. Manuel Himenes from Kailua, Hawaii, was elected to the Council on Veterinary Services representing private practice, predominantly equine.
I want to personally thank my colleagues who are serving in these leadership roles and encourage other AAEP members to become similarly active as a volunteer within AVMA. It is through engaged leaders that we continue to better serve our membership and our profession. The AVMA has volunteer opportunities listed on their website and Dr. Brown and I, as your AVMA delegates, can serve as a resource on questions regarding service within the AVMA. As always, please don’t hesitate to reach out to us with any concerns or issues facing our industry.
Dr. MacKenzie is senior equine technical services veteri- narian for Merck Animal Health and a member of both the AAEP’s Welfare and Public Policy Advisory Council and Leadership Development Committee.
Social Media Practice Tip: Use analytics to improve your Facebook and Twitter content By Mike Pownall, DVM
We spend a lot of time creating and sharing content on social media. Using Facebook Insights and Twitter Analytics has helped us grow our online presence by enhancing our understanding of the types of posts our viewers prefer so that we can create more of the popular content and less of the ignored content. These free tools have also helped us learn the days of the week and times of day that our posts are likely to reach more people.
Analytics “To Do” For You: If you are your business Facebook page administrator, go to the Facebook page and click on the link to “Insights” to find the metrics for your page. You can also sign into your Twitter account and then go to https://analytics.
twitter.com to view the analytics for your
account. Reviewing these measures over time will enable you to begin tracking trends and making informed decisions to improve your social media presence.
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