EQUINE VETERINARY EDUCATION / AE / OCTOBER 2014
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CITY SCENE No sleepy mountain town, Salt Lake City bustles after-hours with hundreds of restaurants, bars, brewpubs and nightclubs located within or near its convention district. Grab dinner and drinks with friends old and new, enjoy some live music or catch the game on a big screen at any of the city’s sports bars. Begin planning your Salt Lake City experience at
www.visitsaltlake.com/ aaep.
STAY CONNECTED
Whether you will be in attendance in Salt Lake City or, regrettably, unable to join us this year, be sure to follow along on social media:
Twitter: Follow @AAEPCE; our hashtag is #AAEP2014. Facebook: “Like” the Annual Convention on Facebook by searching “AAEP 60th Annual Convention.”
In addition, the AAEP Convention App has been redesigned for 2014 and is now easier than ever to use! Available to Apple and Android users, the app features social media integration, calendar syncing and the ability for iPad users to take notes during sessions. Search “AAEP” at your App store. Sponsored by Zoetis.
Touch Point: Clients like it when you know their business
If your client is a competitor or a professional horseper- son who makes his or her living in the horse industry, your expertise about the discipline or breed in which they’re involved is important to their satisfaction with your services.
According to the AAEP’s market research, owners who are satisfied with their veterinari- ans are substantially more likely than those who aren’t satisfied to say that their veterinarian “understands my business.”
Of the 19 attributes tested in our research with owners and trainers, “my veterinarian understands my business” was among those with the largest difference in ratings between the satisfied and the dissatisfied.
Gaining the necessary expertise about your client’s business can be as easy as attending a horse show or
researching a discipline on the Internet. It just requires the willingness to learn more about what is important to your clients.
Get started by watching the Touch program’s video series, “Getting to Know the Sport.” The series provides an introduction to several disciplines within equine sport and offers advice from an experienced veterinarian and trainer in each discipline. All Touch resources are available exclusively to AAEP members at
touch.aaep.org.
Photo courtesy of Visit Salt Lake.
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