routine and boring, and the next thing you know, no one can afford you. It is a fine line between charging enough to make
a happy living, becoming greedy, and being able to sleep at night because you feel right about what you have been paid for what you have done. What grade would you give yourself on the clients
you saw today and the perceived value they attrib- uted to your services? Are they going to go out and actively tell others that it was a good experience? Now, going back to my story… I am happy to say
that by the time I got home I was feeling a bit better about the day. Our clinic is healthy and growing and making a difference in the little part of Texas that is our practice environment. We sure don’t have a 4.0 grade point average, but we are studying hard and trying our best to get it there.
I thought about the three clinics I passed to get to
that horse. I wondered what their grade point av- erage would be. I wondered if they even cared what it was or if they were beyond caring. A veterinary clinic is not easy to understand.
There are too many variables to make any absolutes. This is why we need to step back on occasion and truly evaluate what is happening. It is also why we need to have a personal scale to look at and find areas we need to work on. Have a look at what you do each day and see if business doesn’t pick up a bit as your grade point average increases.
Acknowledgments
Conflict of Interest The Author declares no conflicts of interest.
